Project entry # 11: Erica, flourishing in Portland

In Portland, I dropped by Woonwinkel, a store on Washington Street founded by Erica Essink and Kristin Van Buskirk. Erica was kind enough to give me a “tour.” What follows is a 6 minutes excerpt from the longer interview.

Woonwinkel is a thriving success. This makes it a glimpse of “best practice” for the rest of us. Note especially Erica’s comments on the amount of planning that went into Woonwickel (many years), the amount of investment required (around $100,000 for starters), and the role played by the Portland Development Commission and Travel Portland.

Grant McCracken

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