Be a Wall Dog

Great article about a company called Colossal. It paints signs on buildings by hand. It rides our artisanal trend.

It took a few years for Colossal’s hand-painting to re-earn the trust of more conservative brands. Mr. Lindahl attributes his eventual success to meticulous quality but also coincidence. The nascent hipster culture of the mid-2000s favored D.I.Y. and “homegrown stuff.” Its consumers associated obsolescence with authenticity, reviving bygone trades like butchering, woodworking and, yes, hand-painting.

Grant McCracken

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