Grow Mushrooms

Smallhold, the Brooklyn-based mushroom producer, was founded in 2017, and made its name installing “minifarms” inside restaurants, hotels and grocery stores across New York, including Whole FoodsThe Standard Hotel and Mission Chinese. “Mushrooms were becoming cool,” explains Andrew Carter, who co-founded the company alongside his college roommate Adam DeMartino. “People were moving to vegetarian diets, a lot of people eat mushrooms and it’s only increasing in the U.S.””

Thanks to Hypebeast for the coverage and Phyllis Ma for the image.

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